"Crypto EM brands solution" is a solution that proves the product authenticity based on the encrypted marking placed on products that is impossible to be copied.
Additionally, this solution is accompanied with the free installation by the end users of a mobile application whose main function is to read encrypted marking and to provide the data to the users and to the company whose product is being read. The application has the option to send push notifications which could be used as an additional direct communication channel.
It provides a convenient web interface through which the client company can arrange, review and use the statistical data submitted through the application and to manage marketing campaigns that are sent to the mobile app.
What is it for?
Crypto EM brand solution is a tool for:
By placing a unique and impossible to copied, duplicate and counterfeit encrypted marking, each unit of your products is protected and automatically confirms its origin to the end user.
How does it work?
For the end user control, it is required that they have a smartphone, internet connection and Crypto EM reader installed. When scanning the encrypted marking through the mobile application, the specialized software processes the request and returns the data to the user since Crypto EM is a software system for exchanging encrypted data between the mobile application and the server by decrypting the encrypted marking. The latter is placed on the product to verify its authenticity and to prevent it from counterfeiting by unfair competition.
The manufacturer gains access to a web interface through which they are able to:
This Mobile application has been developed Voicecom project "Conducting a research on processing image encryption marking and the development of software components for innovative service for mobile control by end users on the originality of products” regarding contract for granting financial aid BG161PO003-1.1.06-0008-С0001, financed by the European Fund for regional development through Operational Programme “Development of the Competitiveness of the Bulgarian Economy” in accordance with the granting financial aid procedure BG161PO003-1.1.06 “Support for research and development of Bulgarian Enterprises”.